In this case study, our client was an electrical services provider for residential, commercial, and industrial customers. The client’s website was new, which meant building an online presence from the ground up. What follows is our approach for achieving Search Engine Optimization of a new website. Prior to 2021, this website had zero referrals from other domains. Consequently, it ranked low among other similar domains.

Once we began the work of building a referral base, the site’s domain rating rose dramatically.

An important part of building quality backlinks is sustainability. Part of our SEO strategy is developing referral sources that will continue to drive traffic to our client’s website. Note how the client’s ranking not only rose in response to our work, but held its position at each new tier.

Domain referrals are an excellent way of channeling traffic from other sites, but to attract users through organic searches, we need keywords. Notice here how the growth trend for organic traffic from keywords reflects the domain referral growth mentioned above. This means that our SEO strategy is performing on all fronts to drive organic traffic to the site.

How do we increase traffic from organic searches? By building a solid base of quality keywords. This table shows how many new keywords we were able to adopt into our strategy. Obviously, we wanted to make use of this untapped potential!

Here’s another look at the volume of new keywords we added.

A tangible way of measuring the success of SEO strategy is traffic value. This number takes into account the amount of traffic brought in by referrals or organic searches, and tells us the monetary value in paid alternative methods, such as advertising. In other words, we can see precisely to what extent our SEO pays for itself!

While it’s nice to know what our SEO is saving us in advertising, we still want to know that it’s attracting new business. Here we can see the increased visibility of our website overall, and in the client’s operating region.

Once we know that we have eyes on our website, we want to ensure that users are engaging. To do this, we look at impressions (the number of times our site appeared to users) and clicks (the number of times those users actually clicked through to the site). Over the last period, we can see a 145% increase in impressions and a 245% increase in clicks. From this we can infer that more users are seeing our site and engaging with it.

Our ultimate goal with SEO is to grow our client’s business. One way to determine if those clicks are converting is to look at business contacts. We can see a clear increase in the amount of contact from users visiting the site.

We have also established the client’s business high in map rankings for specific search terms in the following areas. We expect to see area reach and rankings increase as our SEO strategy develops.

Map rankings are even higher in our client’s more specialized niches for industrial and commercial work.

When it comes to SEO for a new website, the best practices remain the same as when working with an existing one. Quality backlinks and keywords drive traffic from organic searches and other domains. Because we know what to look for in terms of visibility and engagement, we can evaluate right away if our strategy is on track. So the same methods we use to enliven weak traffic for an existing website can also serve to get a new one off to a running start!